Search Engine Optimization
Online Marketing and Website Promotion Solutions
What is Search Engine Optimisation?
Search Engine Optimization - SEO is the process of improving the volume and quality of traffic to a web site from search engines via natural search results caused by the balance of 'on and off page programming.
Usually, the earlier a site is presented in search results or the higher it "ranks", the more traffic will visit that site. Search Engine Optimization is usually the most important and final step in the development of any website; getting people to your site and then converting that traffic into business.
What is Quality Traffic?
Quality traffic refers to internet surfers that find your website to purchase or find products or services you may offer. Quality traffic has the highest possibility to be converted into business for your company. You can spend hours on a awesome looking website, but it will be useless if no traffic actually views it.
How do I increase Traffic to my website?
Internet surfer’s predominantly use Google, Yahoo or MSN to search what they are looking for.
This is why it is most important that your website has to feature within the first 3 search pages of Google when your niche is searched upon.
If this is not the case, you need to contact us so we can fix that for you.
Don't be fooled by Web Designers!
Many web designers believe they know all there is about search engine optimization and will tell you that they are qualified to perform this service.
They may truly believe this and be making such statements with the best of intentions. However, these days Search Engine Optimization is so much more than On Page Code Optimization.
Search Engine Optimisation is easily overlooked by designers since the client cannot see immediate results for what they are paying for.
Estar Web Design pride ourselves in our ability to target top ranking results with Google, Yahoo, Anansi, Bing and all the other major search engines across the globe.
- If no SEO campaign was ever done.
- If your website does not rank within the first 3 pages of a Google search for your targeted keywords.
- If your site is more than 3 years old the chances that HTML used will not be compliant with international web standards as we currently utilize XHTML.
- If you have a complete Flash website
- If your website was built by a graphic designer.
- If your website was built by a freelancer - they never have the time launch a proper Search Engine Optimization campaign.
- Ecommerce software is notorious for not indexing properly, we can remedy that!
